Services
Infusionsoft Setup & Strategy
Infusionsoft setup (or cleanup), client import, branding, tagging system, campaign strategy, behavioral analytics, must-have starter campaigns.
Built-For-You Campaigns & Integrations
Complete campaigns, pushed into your Infusionsoft app, including integrations as needed with other platforms. Standard ``must-haves,`` as well as custom campaigns and integrations.
Engagement-Based Segmentation
We specialize in developing an engaging, empathetic dialogue with your audience to build a connection, gather behavior data, and segment content and marketing accordingly.
Optimization & Analytics
90% of companies say they don’t know enough to look ahead. Don’t be one of them. We are experts at helping you leverage your data which keeps your website competitive and improves your online presence with our Optimization & Analytics service. We provide restructuring of data and a comprehensive content strategy to continually expand your audience.
Google Adwords Management
Whether you have an existing campaign in need of a renovation or require building from scratch, we can help. We concentrate on getting you the returns you deserve. Through our insight driven, ROI focused, and results oriented strategies, we make PPC work more effectively for our clients. In other words, we increase YOUR bottom line.
Facebook Advertising Management
Sites, offers, and funnels are just the beginning. You must have leads, preferably targeted and qualified. With FB ads, you have segmentation, targeting, positioning. We manage all this, plus audience creation, creative content development, dynamic targeting... and testing, testing, testing. All focused on ROI, then scale.
Fix Your Funnel
We'll analyze your existing funnel and conversion goals of each component step. An analytical framework guides our next step, which is creative idea generation (creative + analytical = ``creatalytics``). We produce a strategy to find and optimize opportunities to make big gains in the funnel process.
Engaging Direct Response Style Copywriting
A thoughtful, empathetic dialogue is a powerful way to deepen the engagement with your audience. Build authority, credibility, authenticity, and empathy...a true human connection. We'll help you transform your message and your unique voice into compelling conversational email sequences.
Frank Kern Campaign Implementations
As a member of the FK Inner Circle, we are well versed in the campaign architectures he shares with his members. We can implement his campaigns as well as our own special variations.
Strategies, Campaigns & Integrations
Examples of what we can build for you TODAY
Initial Coin Offerings - Email Engagement for Launch and Beyond
Initial Coin Offerings - Advertising Campaigns for Successful Launch
Ask Method Survey Funnel FormulaSurvey, campaigns, integrations, analytics
Engagement-Based SegmentationStrategy, Content & Campaigns
Countdown Sequencesw/ DeadlineFunnel, PlusThis
Reminder and Renewing ServicesAutomation and Re-Billing
Webinar registration and follow up sequence with integration
Frank Kern Campaigns(for Inner Circle Members)
Welcome & Indoctrination Sequences
Newsletter & Long-Term Nurture
Behavioral Tagging, Analytics, Segmentation
Lead Magnet Opt In and Delivery
ScheduleOnce appointments
Merchant Integration and Commerce
Integrations
End your frustrations from trying to figure out and learn the best combination of technologies.
We optimize your Marketing Strategies with the right tools and platforms. Here are but a few of the tools we can implement for you.
We Believe…
Marketing Campaigns are Assets
Much like thoughtfully developed products or offerings, your marketing campaigns are assets. Once we've built them, they can be re-used, re-purposed, and stacked to create ongoing and compounding value.
Campaigns can be Re-Purposed, Stacked to Increase Income, ROI and Time Freedom
Well-built DM campaigns become opportunities to test different funnel variations. These are assets, and when deployed in this manner, they can extend and accelerate ROI, while offering increasingly passive income and time freedom for business owners.
Automation, Delegation, and Outsourcing are key to business growth
We must all focus on the best and highest use of our time. Know what we're great at...then don't let anything get in the way of doing that work.
Systems and Platforms are Useless if Complicated and Convoluted
A platform like Infusionsoft can be incredibly powerful for a business. But if it's built out without strategic planning, it may quickly become so complicated and confusing that it is effectively useless, a waste of money. The other side of this is...
Complexity is Empowering...and needn't be ``Complicated``
There is power and business advantage in complexity, if build thoughtfully and strategically...and elegantly. As we see in architecture and ecosystems, complexity with elegance can emerge from simple rules. Your marketing systems, including Infusionsoft and multiple platform integrations, become more powerful when campaigns are built right, with a foundation and conventions, and ready to act as building blocks for a complex system.
Benefits
Build Your List Faster
Strategies to enable your business contacts with faster list growth
Attract a Qualified Audience
Create relevant and qualifying content for lead magnets.
Increase Campaign Conversion
Targeted offers and segmented copy variations in campaigns
Focus on your Business
Stop wasting time trying to solve tech problems.
Accelerate Revenue Growth
Targeted offers and segmented copy variations in campaigns (copy text)
Build Campaign Assets
Campaigns are assets that you can re-use, stack, and compound.
Automate Your Marketing Machine
Targeted offers and segmented copy variations in campaigns (copy text)
Gain Time Freedom
Targeted offers and segmented copy variations in campaigns (copy text)
OUR TEAM
Matthew has helped over 1000 companies to launch and grow. As a digital marketer, he thrives when he's working to solve challenges of business and marketing strategy, as well as implementation.
MATTHEW BURGESS
Chief Executive OfficerMATTHEW BURGESS
Co-Founder, CEO
As an entrepreneur, he has built multiple companies. As a consultant, advisor, and investor, Matthew has helped over 1000 companies to launch and grow. As a digital marketer, he thrives when he’s working to solve challenges of business and marketing strategy, as well as implementation. He enjoys the creative thinking as well as the analytical work of designing and building the systems and technology to support the strategy.
His passions include health and wellness, and he strives to amplify and accelerate the message of uplifting, transformative thought leaders. His other great passion is blockchain technologies, cryptocurrencies, and their immense implications for changing our world.
Tyler heads SEO and digital advertising. He is a systems-minded thinker whose work product is always fueled by both his creative and analytical ways of solving challenges.
TYLER SUCHMAN
TYLER SUCHMAN
Co-Founder, Head of Digital Advertising
Tyler is a deep thinker, a brilliant digital strategist, and a proven architect and builder of complex systems for SEO, online advertising, and digital marketing. His superpowers include creating powerful, ROI-driven advertising campaign strategies, as well as the analytical systems to optimize and scale quickly.
A true systems-minded guy who is both incredibly creative and intensely analytical, he embodies “creatalytics.” He and Matthew have teamed up on multiple companies over a decade or more. They thrive when they are geeking out over new ways of solving marketing challenges.
When he and his wife AliSun are not travelling as digital nomads, their homebase is Meditation Mount in Ojai, CA, which they lead meditations. Living at the Mount supports his personal practice and inspires the work he does with spiritual organizations around the world, including The Thich Nhat Hanh Foundation and The Findhorn Foundation.