What is Creatalytics?
It is often said that a person is either creative or analytical, but rarely both.
In companies, there is often a creative department or creative functions done by creative people, and then there are analytic functions, departments, etc. We keep them separate. They are different animals.
Over the past few years, I’ve taken an interest in the opportunities to be found in the convergence of the creative and analytical processes. When creative draws on analytics, and analytical processes are in turn driven by creative, interesting things happen.
In my work, we’ve structured all our teams, our processes, and even our technology to learn and evolve very quickly through a cycle of innovation I like to call Creatalytics: the convergence of the creative and the analytical.
More specifically, this blog is about how the Creatalytics approach is applied to web analytics, website conversion path optimization, and PPC campaign management.
In other words: ways of using LOTS of data (comfortably and efficiently) to succeed in competitive online PPC-promoted business verticals.
Why am I writing this blog? Well, I’m doing this mostly because writing for others helps me think out issues. Even if no one ever reads this, just the assumption that someone might makes we work harder on getting a clear picture in my head of whatever it is I’m noodling over.
But also, I’d like to engage like minds in discussion of these issues. Where I can help others, I’d like to. And when knowledgable people disagree with what I say, I hope they will attempt to set me straight. I’m a big believer in hearty, respectful debate as a means of refining and improving ideas.
Welcome!
– Matthew
