Creatalytics
[krē-’ā-tuh-’li-tiks]
- 1. A process of merging creative and analytical modes of thinking, typically in a virtuous cycle, reinforced through a feedback loop.
- 2. Anything Matthew says it means, since he made up the word
It is often said that a person is either creative or analytical, but rarely both.
In companies, there is often a creative department or creative functions done by creative people.
And then there are analytic functions, departments, etc. We keep them separate. They are different animals.
Over many years, I’ve taken an interest in the opportunities to be found in the convergence of the creative and analytical processes. When creative draws on analytics, and analytical processes are in turn driven by creative, interesting things happen.
In my work, I’ve structured all our teams, our processes, our split testing, and even our technology to learn and evolve very quickly through a cycle of innovation I like to call Creatalytics.
It’s a virtuous cycle of the creative and the analytical to maximize innovation and optimization.
Creatalytics Digital Marketing is putting this to good work… to create, optimize and accelerate opportunities for businesses.
Welcome!
— Matthew