Agencies: Using Data Analytics to Inform Creative and Advertising
March 15, 2009
I was reading Will Scully Power’s blog; he is the Data Director at M&S Saatchi. He says that he coined a new term: Datarati, in reference to a “new generation of data gurus” in advertising. His info says that he “focuses on the confluence of data, analytics and optimisation in the world of advertising…” Right [...]
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