Creatalytics by Matthew Burgess

Nice article from Jesse Farmer. An excerpt:
Metrics are the marketer’s microscope. They show him what his customers are actually doing, as opposed to what they say they are doing or intend to do. With proper metrics he can make decisions faster and more accurately.
You can decide to measure anything, but what metrics matter and what [...]

Avinash Kaushik is the Analytics Evangelist for Google, and he has a new book coming out.
The title is Web Analytics 2.0: the Art of Accountability and the Science of Customer Centricity.
I read his blog regularly, and I look forward to the book.
He was recently interviewed on Mitch Joel’s excellent podcast Six Pixels of Separation. I recommend [...]