Creatalytics by Matthew Burgess

I saw an eHarmony commercial on TV, where they seemed to describe a method of matching singles based on obvious similarities discovered in some sort of interest inventory questionnaire.
I thought to myself, admittedly a bit smugly, “how clueless.” Compatibility is way more complicated than that, and either they don’t get that and their “statistical methods” are [...]

My friend Jody Sherman has encouraged me to blog. The first piece of advice he gave me on topics and writing style was this: “Don’t tell people what books you’re reading. They don’t care.”

Well, he’s probably right, and I will work hard to bring quality original thinking to this blog. But here, in one of my very first posts, I’m going to toss his advice right out the window, and mention Super Crunchers: Why Thinking-by-Numbers is the New Way to Be Smart.