Creatalytics by Matthew Burgess

In a LinkedIn group discussion, KimKochaver, Director, Advertising Trade Marketing at LinkedIn, posed the following questions:
“What do you, the marketers, want to see on LinkedIn from an advertising perspective? What questions do you have for us about our members or about how they’re using LinkedIn”
She is mainly talking about brand marketers. That’s their big push [...]

Over the last quarter, we advertisers have been witnessing such a dial being turned. Google is showing our ads much more broadly than in the past, increasing the number of views and clicks, and thus dollars spent. They seem to be loosening the relevancy standards on broad match keywords.

On Jan 22, Google will announce its earnings. I have a feeling the analysts will be stunned by higher than expected earnings.