Creatalytics by Matthew Burgess

Today is the 200th anniversary of the birth of Charles Darwin. And of Abraham Lincoln’s birth. Born on the same day, same year. Who knew? Thanks NPR.
Seems like a fitting day to introduce a concept that has guided much of my thinking, something that is key to what I’m writing about on the Creatalytics blog.
Darwinian Marketing [...]

As data capture becomes easier and analytics become more sophisticated and manageable, one is able to maintain simplicity with greater levels of complexity. I want to explain how I’ve come to embrace and thrive with complexity in data-driven marketing.