Creatalytics by Matthew Burgess » Google Webmaster Tools http://www.creatalytics.com Data Driven Marketing and the Convergence of Creative and Analytical Mon, 12 Dec 2011 17:26:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Google Adds Parameter Handling for Duplicate Content http://www.creatalytics.com/seo/google-adds-parameter-handling-for-duplicate-content http://www.creatalytics.com/seo/google-adds-parameter-handling-for-duplicate-content#comments Fri, 18 Sep 2009 20:08:49 +0000 Matthew Burgess http://www.creatalytics.com/?p=267 Google Webmaster Tools now has a new feature called Parameter Handling. For small businesses, this may be an easy solution to duplicate content issues on your site.

This from the Latitude Group’s Latitude Blog:

Perfect for SME’s

Let’s face it in the UK and US, amongst other countries, Google dominates the search landscape, so for SME’s and companies that don’t have any on-going web development or SEO support they may not be able to implement 301 redirects or any of the other methods to eliminate duplicate content. However, the Parameter Handling function in GWT provides a free and easy method of reducing duplicate content within Google – and currently in most instances Google is the only search engine that SME’s need to worry about.

More details at Latitude Blog: Duplicate Content? Tell Google which URL Parameters to Ignore.

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