A new AdWords interface is in beta. Have you seen it? What do you think?
I used it just a bit today, and here are some comments that I just wrote up on the Search Engine Professionals group discussion on LinkedIn:
I think the expandable tree menu on the left (like in AdWords Editor) is helpful. I drill [...]
I have definitive data that Google changed it’s Quality Based Bidding and Quality Score algorithms on February 18. Yet, I’ve seen no public disclosure from Google or public discussion from others.
More on my data to come… I’d love to hear from anyone who’s seen something in their campaigns.
I’m hearing rumblings of a major update to Google’s Quality Based Bidding system and Quality Score algorithms.
From what I know, it seems they are trying to apply QS in manner that incorporates policy-related issues into the algorithm for First Page Min Bid.
Anyone have any insight onto the details or what is driving this? And I’d [...]
“Analysts said they were pleasantly surprised by Google’s results because the company’s own moves recently had indicated it was feeling some pain from the economy.”
This is from Business Week: Behind Google’s Glowing Earnings.
Eric Schmidt’s lead quote in the press release: “Google performed well in the fourth quarter, despite an increasingly difficult economic environment. Search query [...]
Although I stand by my comments regarding the likely record levels of paid search traffic in Q4, I should mention that are certainly signs of belt-tightening.
Engineering office are being closed, 100 recruiters are sent looking for their own recruiters, and some projects are cut entirely.
BetaNews: Now it’s Google’s turn: Big changes in a bad economy
Word [...]
Over the last quarter, we advertisers have been witnessing such a dial being turned. Google is showing our ads much more broadly than in the past, increasing the number of views and clicks, and thus dollars spent. They seem to be loosening the relevancy standards on broad match keywords.
On Jan 22, Google will announce its earnings. I have a feeling the analysts will be stunned by higher than expected earnings.
