Nice article from Jesse Farmer. An excerpt:
Metrics are the marketer’s microscope. They show him what his customers are actually doing, as opposed to what they say they are doing or intend to do. With proper metrics he can make decisions faster and more accurately.
You can decide to measure anything, but what metrics matter and what [...]
Avinash Kaushik is the Analytics Evangelist for Google, and he has a new book coming out.
The title is Web Analytics 2.0: the Art of Accountability and the Science of Customer Centricity.
I read his blog regularly, and I look forward to the book.
He was recently interviewed on Mitch Joel’s excellent podcast Six Pixels of Separation. I recommend [...]
Select clips from a recent AdWeek article:
“Those hoping for a turnaround in the U.S. ad economy next year could be sorely disappointed, according to a new forecast from WPP’s GroupM. What’s worse, the new research predicts that outlays in 2010 will decline even more than they will this year.”
“Global ad spending in measured media is [...]
Today is the 200th anniversary of the birth of Charles Darwin. And of Abraham Lincoln’s birth. Born on the same day, same year. Who knew? Thanks NPR.
Seems like a fitting day to introduce a concept that has guided much of my thinking, something that is key to what I’m writing about on the Creatalytics blog.
Darwinian Marketing [...]
As data capture becomes easier and analytics become more sophisticated and manageable, one is able to maintain simplicity with greater levels of complexity. I want to explain how I’ve come to embrace and thrive with complexity in data-driven marketing.
