Creatalytics by Matthew Burgess

Select clips from a recent AdWeek article:
“Those hoping for a turnaround in the U.S. ad economy next year could be sorely disappointed, according to a new forecast from WPP’s GroupM. What’s worse, the new research predicts that outlays in 2010 will decline even more than they will this year.”
“Global ad spending in measured media is [...]

I was reading Will Scully Power’s blog; he is the Data Director at M&S Saatchi. He says that he coined a new term: Datarati, in reference to a “new generation of data gurus” in advertising. His info says that he “focuses on the confluence of data, analytics and optimisation in the world of advertising…” Right [...]