Select clips from a recent AdWeek article:
“Those hoping for a turnaround in the U.S. ad economy next year could be sorely disappointed, according to a new forecast from WPP’s GroupM. What’s worse, the new research predicts that outlays in 2010 will decline even more than they will this year.”
“Global ad spending in measured media is [...]
I’m reading Jim Collin’s Good To Great: Why Some Companies Make the Leap…and Others Don’t.
I was just reading it in the gym, while riding the bike, and I hit a paragraph that I liked enough to grab my pen (what kind of geek takes a pen on the exercise bike?) and highlighted it for a blog [...]
Today is the 200th anniversary of the birth of Charles Darwin. And of Abraham Lincoln’s birth. Born on the same day, same year. Who knew? Thanks NPR.
Seems like a fitting day to introduce a concept that has guided much of my thinking, something that is key to what I’m writing about on the Creatalytics blog.
Darwinian Marketing [...]
As data capture becomes easier and analytics become more sophisticated and manageable, one is able to maintain simplicity with greater levels of complexity. I want to explain how I’ve come to embrace and thrive with complexity in data-driven marketing.
