April 20, 2010
Data is boring, information is interesting! I’ve always used this statement whenever the issue of data is being discussed. No one is really interested in looking at a large number of data rows, or even a small one. As humans, we tend to better understand a particular issue when it is presented to us in [...]
February 12, 2009
Today is the 200th anniversary of the birth of Charles Darwin. And of Abraham Lincoln’s birth. Born on the same day, same year. Who knew? Thanks NPR.
Seems like a fitting day to introduce a concept that has guided much of my thinking, something that is key to what I’m writing about on the Creatalytics blog.
Darwinian Marketing [...]
January 24, 2009
As data capture becomes easier and analytics become more sophisticated and manageable, one is able to maintain simplicity with greater levels of complexity. I want to explain how I’ve come to embrace and thrive with complexity in data-driven marketing.
