Google’s Relaxed Relevancy Standards: a sign of record Q4 Earnings?
January 17, 2009
Over the last quarter, we advertisers have been witnessing such a dial being turned. Google is showing our ads much more broadly than in the past, increasing the number of views and clicks, and thus dollars spent. They seem to be loosening the relevancy standards on broad match keywords.
On Jan 22, Google will announce its earnings. I have a feeling the analysts will be stunned by higher than expected earnings.
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