Update to Quality Based Bidding

February 13, 2009

I’m hearing rumblings of a major update to Google’s Quality Based Bidding system and Quality Score algorithms.

From what I know, it seems they are trying to apply QS in manner that incorporates policy-related issues into the algorithm for First Page Min Bid.

Anyone have any insight onto the details or what is driving this? And I’d be interested in the collective sense of the potential implications.

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