http://www.creatalytics.com Data Driven Marketing and the Convergence of Creative and Analytical Sat, 28 Aug 2010 21:25:20 +0000 http://backend.userland.com/rss092 en All important data to present as part of telling the story of Little Red Riding Hood. Slagsmålsklubben - Sponsored by destiny from Tomas Nilsson on Vimeo. Thanks to Brain Pickings for  bringing this to our attention. http://www.creatalytics.com/data-visualization/grandmas-nutritional-facts-and-aerodynamics-of-retro-vw-van Data is boring, information is interesting! I’ve always used this statement whenever the issue of data is being discussed. No one is really interested in looking at a large number of data rows, or even a small one. As humans, we tend to better understand a particular issue when it ... http://www.creatalytics.com/data-visualization/data-is-boring-information-is-interesting-visualization-techniques I've written about Hans Rosling's awesome 2006 TED conference presentation on income distribution and birth rates in the non-industrialized world. He used a tool for data visualization that was new at the time, and has since been integrated into many toolsets, including Google Analytics. At TED 2007, he stepped back up ... http://www.creatalytics.com/data-visualization/hans-rosling-ted-2007-new-insights-on-poverty Gary Flake, a Technical Fellow at Microsoft, demo'd Pivot at TED 2010 last month. Pivot is built on Seadragon technology, and allows for us to move beyond the simple form of searching we've been doing, and start to interact more creatively with massive amounts of data. And not just raw ... http://www.creatalytics.com/data-visualization/gary-flake-demos-pivot-for-browsing-massive-datasets-ted-2010 Data visualization super star Edward Tufte has been called upon by the Obama administration to join the Recovery Accountability and Transparency Board. Tufte is known for a series of book on graphic design, particularly when it comes to the visualization of data. I went to a full day seminar of his ... http://www.creatalytics.com/data-visualization/edward-tufte-joins-obama-adminstration What has been the effect of job losses and gains on different regions of the United States? TIP Strategies has posted a great visualization of the job gains and losses since 2004. This is a great use of times series data visualization, dramatically showing the changes over time, and in different regions of ... http://www.creatalytics.com/data-visualization/the-geography-of-jobs Nice article from Jesse Farmer. An excerpt: Metrics are the marketer’s microscope. They show him what his customers are actually doing, as opposed to what they say they are doing or intend to do. With proper metrics he can make decisions faster and more accurately. You can decide to measure anything, but ... http://www.creatalytics.com/data-driven-marketing/8-tips-for-crafting-metrics-that-matter Google Webmaster Tools now has a new feature called Parameter Handling. For small businesses, this may be an easy solution to duplicate content issues on your site. This from the Latitude Group's Latitude Blog: Perfect for SME’s Let’s face it in the UK and US, amongst other countries, Google dominates the search landscape, ... http://www.creatalytics.com/seo/google-adds-parameter-handling-for-duplicate-content Avinash Kaushik is the Analytics Evangelist for Google, and he has a new book coming out. The title is Web Analytics 2.0: the Art of Accountability and the Science of Customer Centricity. I read his blog regularly, and I look forward to the book. He was recently interviewed on Mitch Joel's excellent podcast Six ... http://www.creatalytics.com/data-driven-marketing/avinash-kaushik-on-six-pixels-of-separation Here's something interesting, but related to this blog only insofar as an example of the use of excellent data visualization tools. There was a set of charts presented in the Sunday NYT with a very cool charting technique to show slowdown/expansion cycles in the economy, and how they relate over time ... http://www.creatalytics.com/general/economy-turning-a-corner-oecd-data-charts