Creatalytics by Matthew Burgess

I was talking with my friend Todd Robertson about the concept of KISS. He’s been writing and architecting software, website, and data systems for decades. His understanding of “Keep It Simple, Stupid” goes back to his early days of writing code. As he learned it, it related to the avoidance of unnecessary complexity in programming.

And with code, that meant making a clean plan for development and keeping the code organized, economical, and efficient.  The fewest and most straightforward instructions to accomplish the goal.  Elegance.

Wikipedia says:

“The KISS principle states that design simplicity should be a key goal and unnecessary complexity avoided.”

One of the main ideas that I’d like to impart in this blog is that simplicity and complexity are not mutally exclusive. The key to the above definition is the word “unnecessary.” And as data capture becomes easier and analytics becomes more sophisticated and manageable, one is able to maintain simplicity with greater levels of complexity.

So on this blog, I will speak to this issue frequently. I want to explain how I’ve come to embrace complexity in data-driven marketing, and how I believe this approach has been a major contributor to business successes.

I want to be clear: I’m not against “simple.” I just know a different kind of simple than the one I hear about frequently. For me, it’s taken on new meaning, one which does not equate “simple” with “less.”

My kind of simplicity is about being smarter and more effective with more.

It’s about taking whatever limited insights, experience, and intelligence we may possess, and using data analytics and smartly designed organic systems and processes to leverage our way to greater heights.

And for anyone out there, trying to succeed in competitive online business verticals, I hope to show you how you too can Live Simply with Complexity.

More to come…

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Data Driven Marketing by Matthew Burgess