Nice article from Jesse Farmer. An excerpt:
Metrics are the marketer’s microscope. They show him what his customers are actually doing, as opposed to what they say they are doing or intend to do. With proper metrics he can make decisions faster and more accurately.
You can decide to measure anything, but what metrics matter and what [...]
Avinash Kaushik is the Analytics Evangelist for Google, and he has a new book coming out.
The title is Web Analytics 2.0: the Art of Accountability and the Science of Customer Centricity.
I read his blog regularly, and I look forward to the book.
He was recently interviewed on Mitch Joel’s excellent podcast Six Pixels of Separation. I recommend [...]
Select clips from a recent AdWeek article:
“Those hoping for a turnaround in the U.S. ad economy next year could be sorely disappointed, according to a new forecast from WPP’s GroupM. What’s worse, the new research predicts that outlays in 2010 will decline even more than they will this year.”
“Global ad spending in measured media is [...]
In a LinkedIn group discussion, KimKochaver, Director, Advertising Trade Marketing at LinkedIn, posed the following questions:
“What do you, the marketers, want to see on LinkedIn from an advertising perspective? What questions do you have for us about our members or about how they’re using LinkedIn”
She is mainly talking about brand marketers. That’s their big push [...]
I was reading Will Scully Power’s blog; he is the Data Director at M&S Saatchi. He says that he coined a new term: Datarati, in reference to a “new generation of data gurus” in advertising. His info says that he “focuses on the confluence of data, analytics and optimisation in the world of advertising…” Right [...]
(Summary for the short attention span types: a dry intro, then a video that you have to see.)
In 2006, Hans Rosling gave a presentation at TED, the context of which was income distribution, health, and tech adoption in the third world. But mostly, the presentation became known for the method of presenting the data more than [...]
I’m reading Jim Collin’s Good To Great: Why Some Companies Make the Leap…and Others Don’t.
I was just reading it in the gym, while riding the bike, and I hit a paragraph that I liked enough to grab my pen (what kind of geek takes a pen on the exercise bike?) and highlighted it for a blog [...]
Today is the 200th anniversary of the birth of Charles Darwin. And of Abraham Lincoln’s birth. Born on the same day, same year. Who knew? Thanks NPR.
Seems like a fitting day to introduce a concept that has guided much of my thinking, something that is key to what I’m writing about on the Creatalytics blog.
Darwinian Marketing [...]
I saw an eHarmony commercial on TV, where they seemed to describe a method of matching singles based on obvious similarities discovered in some sort of interest inventory questionnaire.
I thought to myself, admittedly a bit smugly, “how clueless.” Compatibility is way more complicated than that, and either they don’t get that and their “statistical methods” are [...]
As data capture becomes easier and analytics become more sophisticated and manageable, one is able to maintain simplicity with greater levels of complexity. I want to explain how I’ve come to embrace and thrive with complexity in data-driven marketing.
