About
Blog by Matthew Burgess
In lieu of a pithy, thoughtful bio, feel free to check out my details on LinkedIn.
A nice quote from Michael Anuzis, Strategist at Google:
In my years at Google I’ve provided consulting for hundreds of large advertisers, and I have never met another individual as comfortable with complexity as Matthew. Not only did he drive much of the work behind one of the most complicated campaign I’ve seen, he remained humble and open to ideas throughout. Matthew is a true SEM professional.
I just rescued this from bottom of a pile about 2 or 3 years old:
I’m not quite sure what they meant by “leads,” since I wasn’t doing lead gen, and I certainly wasn’t revealing conversion data to Google at the time. But hey, pretty cool, nevertheless.
And it came with a cool Google mini fridge. Spend millions and millions of dollars, get a certificate and a fridge. What ever happened to the good old days of the weekend Doubleclick boondoggles in Lake Tahoe for big advertisers?
