Creatalytics by Matthew Burgess

Nice article from Jesse Farmer. An excerpt:
Metrics are the marketer’s microscope. They show him what his customers are actually doing, as opposed to what they say they are doing or intend to do. With proper metrics he can make decisions faster and more accurately.
You can decide to measure anything, but what metrics matter and what [...]

Google Webmaster Tools now has a new feature called Parameter Handling. For small businesses, this may be an easy solution to duplicate content issues on your site.
This from the Latitude Group’s Latitude Blog:

Perfect for SME’s
Let’s face it in the UK and US, amongst other countries, Google dominates the search landscape, so for SME’s and companies [...]