Creatalytics by Matthew Burgess

Select clips from a recent AdWeek article:
“Those hoping for a turnaround in the U.S. ad economy next year could be sorely disappointed, according to a new forecast from WPP’s GroupM. What’s worse, the new research predicts that outlays in 2010 will decline even more than they will this year.”
“Global ad spending in measured media is [...]

In a LinkedIn group discussion, KimKochaver, Director, Advertising Trade Marketing at LinkedIn, posed the following questions:
“What do you, the marketers, want to see on LinkedIn from an advertising perspective? What questions do you have for us about our members or about how they’re using LinkedIn”
She is mainly talking about brand marketers. That’s their big push [...]