Visualizing Complexity with AmazNode

February 28, 2009

I was reading a series of great blog posts about visualization of complex networks at the cleverly named Visual Complexity blog, and I was feeling a kindred spirit. References to Darwin, Edward Tufte, ecosystems.
I clicked on their Books list, and saw many of my favorites. What caught my eye was a link, under each book, [...]

0

Supercrunching the Oscars

February 20, 2009

Nate Silver, of fivethirtyeight.com fame, has made his predictions for the Oscars. Or to say this more accurately, he let’s the data make the predictions.
Using logistic regression analysis, he looks at dozens of data sets over decades to build a model that look at multiple variables to predict the probability of the outcome of a [...]

0

Update to Quality Based Bidding

February 13, 2009

I’m hearing rumblings of a major update to Google’s Quality Based Bidding system and Quality Score algorithms.
From what I know, it seems they are trying to apply QS in manner that incorporates policy-related issues into the algorithm for First Page Min Bid.
Anyone have any insight onto the details or what is driving this? And I’d [...]

0

How Darwin’s Theories Inform our Marketing

February 12, 2009

Today is the 200th anniversary of the birth of Charles Darwin. And of Abraham Lincoln’s birth. Born on the same day, same year. Who knew? Thanks NPR.
Seems like a fitting day to introduce a concept that has guided much of my thinking, something that is key to what I’m writing about on the Creatalytics blog.
Darwinian Marketing [...]

0

eHarmony’s Use of Regression Analysis

February 2, 2009

I saw an eHarmony commercial on TV, where they seemed to describe a method of matching singles based on obvious similarities discovered in some sort of interest inventory questionnaire.
I thought to myself, admittedly a bit smugly, “how clueless.” Compatibility is way more complicated than that, and either they don’t get that and their “statistical methods” are [...]

0