As data capture becomes easier and analytics become more sophisticated and manageable, one is able to maintain simplicity with greater levels of complexity. I want to explain how I’ve come to embrace and thrive with complexity in data-driven marketing.
“Analysts said they were pleasantly surprised by Google’s results because the company’s own moves recently had indicated it was feeling some pain from the economy.”
This is from Business Week: Behind Google’s Glowing Earnings.
Eric Schmidt’s lead quote in the press release: “Google performed well in the fourth quarter, despite an increasingly difficult economic environment. Search query [...]
My friend Jody Sherman has encouraged me to blog. The first piece of advice he gave me on topics and writing style was this: “Don’t tell people what books you’re reading. They don’t care.”
Well, he’s probably right, and I will work hard to bring quality original thinking to this blog. But here, in one of my very first posts, I’m going to toss his advice right out the window, and mention Super Crunchers: Why Thinking-by-Numbers is the New Way to Be Smart.
Although I stand by my comments regarding the likely record levels of paid search traffic in Q4, I should mention that are certainly signs of belt-tightening.
Engineering office are being closed, 100 recruiters are sent looking for their own recruiters, and some projects are cut entirely.
BetaNews: Now it’s Google’s turn: Big changes in a bad economy
Word [...]
Over the last quarter, we advertisers have been witnessing such a dial being turned. Google is showing our ads much more broadly than in the past, increasing the number of views and clicks, and thus dollars spent. They seem to be loosening the relevancy standards on broad match keywords.
On Jan 22, Google will announce its earnings. I have a feeling the analysts will be stunned by higher than expected earnings.
